Contact: 0800 027 4483

Key Selling Skills

Open/Scheduled Courses

London - 16th May 2012

Course Description

NOTE: All AER Training courses are tailored to meet specific training requirements so the following sample outline is for example purposes only.

The 'Selling Skills Workshop' is a practical course designed to provide delegates with proven techniques and strategies to help them in their selling roles. The course looks at the sales process itself and the key selling skills of prospecting, establishing interest, building the customer relationship, presenting matching benefits and negotiation & closing techniques.

This course provides a practical and relevant approach to selling and is designed to be comprehensive, highly interactive and fun.

Who does the course suit?

Any person involved in a sales role; i.e. those new to sales and/or anyone wishing to improve or consolidate their sales skills & techniques.

What will delegates gain from the course?

  • A clear understanding of the sales process itself and the qualities & skills needed for successful selling
  • How to Approach the Customer and Build, as well as Maintain, Customer Relationships
  • Confidence in generating sales within their own work situations
  • Key Selling Skills using the techniques covered during the course

Course Outline

9.30 - 10.00
Coffee, Welcome, Introductions & Course Objectives

The Sales Process
(A brief delegate exercise looking at how the sales process works).

Developing Your Sales Skills
'The How' of Successful Selling)

Approaching customers and building customer relationships
Effective communication skills and building rapport
Techniques to successfully identify customer's needs and match those needs

13.00 - 13.45 Lunch Break

Developing your Sales Skills (continued)

Structuring the sale
Overcoming sales resistance and handling objections effectively
Effective negotiation and closing techniques

Putting it into Practice
(Delegate exercise to practice key selling skills)

Click here to find out more, or alternatively call 0800 027 4483

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